97 Milk

DRINK WHOLE MILK
  • Take action

    Please help us bring the choice of Whole Milk back to schools and to bring science, truth and freedom to federal nutrition policies. Did you know the federal government only allows fat-free and 1% low-fat milk at schools and daycares for children over 2 years of age? Contact Congress to support H.R. 1861, the Whole Milk for Healthy Kids Act. We need to get to 100 cosponsors! Contact your local School Boards to consider Resolutions in support of Whole Milk as a choice in schools. Our children and grandchildren are counting on us!

  • Give kids milk

    An 8 ounce glass of milk, flavored or not, provides nutrients our growing kids need. As a mother I know if we are going to ask our kids to eat or drink something healthy, they need to like it. Give your kids a drink that is satisfying, tasty and packed full of nutrients. Milk alone serves as a great snack option too.

  • Held Milk

    Kendrew and his family are dairy farmers from Stevens, PA. Kendrew’s family works hard to ensure that their cows are happy and healthy so you can have a drink packed full of 21 vitamins, 13 minerals, 8 grams of protein, and no added sugars- compare that to other drinks! Thank you to all the hard working dairy farmers, keep up the good work, and we will keep choosing whole milk!

  • Peach Smoothie

    Try this tasty smoothie with fresh peaches!

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    Donations can be mailed to

    97 Milk LLC
    PO BOX 87, Bird in Hand, PA 17505

    or

    Click below to donate now!

    Why The Bale

    This bale promotion of whole milk really had its start 4 or 5 years ago. As one of the founding members of DPAC, we always searched for ways to help the dairy farmers. We met with legislators in Harrisburg, Washington and lots of other places.

    Many times we asked: “Why can’t we advertise milk as 97% fat free?” Since it is standardized to 3.25% fat, it really is virtually 97% fat free, just like 2% reduced fat milk is 98% fat free. We were told not to do it, by our mandatory checkoff program and the milk processors.

    Our advertising checkoff dollars just didn’t seem to be doing a very good job these past 20 years. They have been promoting fat free and low-fat 1% milk and the fat free yogurt — not whole milk.

    After the listening session with the Pennsylvania Milk Marketing Board in December 2018, some of us were talking. We thought it was time to do something different, something like letting consumers know whole milk is 97% fat free. We didn’t come up with a plan that day. We were thinking about a billboard, but that was far too expensive. Then we thought about portable signs.

    Then over the weekend after that December meeting, I looked around and thought to myself that I already have the perfect thing: A wrapped hay bale!

    So, I painted one. I set it in the pasture at our crossroad. I also said we farmers have silos, wagons, barns and sheds we can paint signs on.

    Lots of feedback has come in, and it seemed no one knew whole milk was 97% fat free. Some said “why are we drinking 2% milk, when whole milk tastes so much better?”

    Young and older people never thought about how much fat or nutrition is in milk. It seems so sad how people are misled by our checkoff dollars, our doctors and medical people and our federal dietary guidelines committee.

    It really is time to educate the people that whole milk is good for young and old, and it’s virtually 97% fat free!

    – By Nelson Troutman, Berks County, PA. dairy farmer